Tue, February 07, 2012
The Midland Tribune sells in Offaly and North Tipperary as well as parts of Laois. The Midland Tribune incorporates three titles, including the Tipperary Sentinel, the Midland Counties Advertiser and the former King’s County Chronicle.
The Tribune boasts a bigger ABC certified circulation than any other newspaper in the area. It circulates in some of the fastest growing towns in the country including Birr, Roscrea, Nenagh, Banagher, Ferbane and Kilcormac.
The Tullamore Tribune is a sister paper to the Midland Tribune. The Tullamore Tribune incorporates the Offaly Vindicator and the Leinster Reporter. It circulates in North and East Offaly and parts of Westmeath, Laois and Kildare. It has the highest circulation in the area and is innovative in maintaining its position.
Published every Wednesday morning, the Tribune is read by all sections of the community and boasts news, sport and features content which appeal to a wide readership. The popularity of the Tribune is reflected in its continued steady increase in sales. An advert in the Midland Tribune also is displayed in its sister paper the Tullamore Tribune and therefore reaches over 40,000 readers. Agriculture is very important to the local economy while other industries to the fore in the region include pharmaceuticals, meat processing and light engineering.
| Adults | 57,459 |
|---|---|
| Age 15-24 | 10,558 |
| Age 25-44 | 22,679 |
| Age 45-64 | 16,104 |
| Age 65+ | 8,118 |
| Male | 29,087 |
| Female | 28,372 |
| ABC1F50+ | 24,688 |
| C2DEF50- | 32,770 |
The Midland Tribune and Tullamore Tribune have 45% more readers than their nearest competitor. The Tribunes are the county's favourite newspaper.